In 2016 Sheila Hogan was inspired to start Biscuit Tin following the death of her parents. They had a Biscuit tin full of papers, notes and photos but finding everything she needed was difficult and stressful. Her mission was simple: find a solution to remove hassle and stress when someone close passes away. Sheila was sure there had to be a way to ease the burden of paperwork, endless decisions and uncertainty that had weighed heavy on her shoulders. As the idea formed, Sheila built a strong team around her and gained early interest from investors and the media alike. In a world where there are digital tools to simplify almost every area of our lives, not having one to close them down seems like a glaring omission.

Awards and Recognition

Biscuit Tin is going from strength to strength, as recognised by both Innovate UK and AccelerateHER.

In June 2020 Biscuit Tin won a coveted Global Disruption Award from Innovate UK. The competition was one of the UK government’s first business responses to the Corona virus outbreak and had an unprecedented 8600 applications with only 800 winners across the UK. The award’s purpose is to fast-track the development of innovations borne out of the crisis whilst supporting the UK’s next generation of cutting-edge start-ups.

In March 2020, Biscuit Tin founder Sheila Hogan managed to fight off stiff competition by winning the Fintech and Cyber Security category of the AccelerateHER Awards. The competition is run by Investing Women as a celebration of female founders and their potential to grow their companies and scale internationally. The prize is an international business building mission to California and Berlin where Sheila will have the opportunity to meet with some incredible investors and advisors for Biscuit Tin.

In October 2020, Biscuit Tin made it into the Top 15 of Business Cloud’s Scotland Tech 50 Innovation Ranking. Securing the ‘lucky’ 13th place within a year of launching our digital platform was a great achievement. Scotland Tech 50 shines a light on companies of all sizes doing amazing things with technology.

Our Team

Sheila Hogan

Sheila Hogan

FOUNDER AND CHIEF EXECUTIVE OFFICER

Sheila has an extensive career in technology facilitating digital transformation spanning three decades. She is also a serial entrepreneur and has founded and designed multiple award-winning businesses. Sheila is a passionate visionary leader who makes change happen.

Richard Angel

Richard Angel

Digital Specialist

Richard acts as our Digital Specialist developing and delivering our digital marketing and customer engagement plans. Richard runs a digital consultancy advising businesses about how to make effective use of digital channels, technology and data.

Iain McKenna - BT

Iain McKenna

Sales Director

Iain has over 20 years working at senior management level in media, specialising in developing partnerships and is passionate about creating meaningful sales structures and high performing teams.

Andrew Stevenson

Andrew Stevenson

Chief Finance Officer

Andrew is a senior finance professional with more than 3 decades experience. More recently he has focused on a mix of VC / angel funded technology SME companies and family businesses.  Supporting these companies with day to day financial management, equity / debt fundraising and a range of financial and operations support services.

Niki Hutchison

Niki Hutchison

CHIEF MARKETING OFFICER

Niki has over 20 years’ experience in marketing. Following a career spent working in some of the top advertising agencies in the UK and Scotland, most recently as Senior Strategic Planner, Niki launched her first business in 2012 followed by her agency in 2017. Since then she has worked with global brands, government agencies and small businesses to deliver strategic marketing campaigns and teach other founders how to use marketing to get better results.

Georgia Hogan

Georgia Hogan

Operations Executive

Georgia is a Customer Service professional with over 7 years experience providing customer service excellence for some of the UK’s top Banks – well placed and qualified to provide the support needed by our Biscuit Tin Customers. Georgia’s role also has responsibility for delivering a multitude of operational activities across the business ranging from reporting, bookkeeping to human resources and IT.

Our Advisory Board

Iain Mackay

Iain Mackay

Iain is a seasoned business technology leader and has led organisations in a variety of industries from start-ups to FTSE 250 companies. As well as directly building technology businesses, Iain was responsible for turning one of his companies, Intuitus, into Europe’s leading technology adviser for the Private Equity market. Iain currently holds a number of chair, non-exec and advisory roles in technology businesses.

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Andy Robinson

Andy Robinson

Andy has a range of commercial experience positioning and selling complex software solutions. He was previously CCO at Cultivate, a bespoke software consultancy where he developed many successful relationships with enterprise, start up and government clients before leading their acquisition by Deliveroo. He has experience working with and advising early-stage software businesses around their product development, and as part of the engineering leadership team at hyper growth tech unicorn Deliveroo. A non-technical tech professional, Andy enjoys understanding complex problems and bringing great people together to solve them.

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Steve Pickavance

Steve Pickavance

Steve has over 30 years of leadership experience covering multiple industries and exciting start-ups and brings a proven track record of success in leveraging innovative technologies to position organisations as industry leaders in a highly competitive landscape. Previously, Steve led Technology & Transformation Group as CTO at Cisco, delivering customer innovation and new technology market entry. Over his 23 years at Cisco, he held senior leadership roles across Strategy, M&A, Business Development, and Cloud & Managed Services. This combination of technical acumen and strategic planning and execution have led to Steve advising start-ups, scale-ups and Fortune 500 companies.

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Where we are going

We envisage a future where everyone has a Biscuit Tin account. A world where we plan our end of life like we plan any special occasion, where planning is the norm. In the future people will be shocked if you don’t have your wishes neatly planned out and securely stored. Companies will differentiate their employee benefit packages with complementary Biscuit Tin subscriptions. It just makes sense to be organised.