In 2016 Sheila Hogan was inspired to start Biscuit Tin following the death of her parents. They had a Biscuit tin full of papers, notes and photos but finding everything she needed was difficult and stressful. Her mission was simple: find a solution to remove hassle and stress when someone close passes away. Sheila was sure there had to be a way to ease the burden of paperwork, endless decisions and uncertainty that had weighed heavy on her shoulders. As the idea formed, Sheila built a strong team around her and gained early interest from investors and the media alike. In a world where there are digital tools to simplify almost every area of our lives, not having one to close them down seems like a glaring omission.

Awards and Recognition

Biscuit Tin is going from strength to strength this year, as recognised by both Innovate UK and AccelerateHER.

In June 2020 Biscuit Tin won a coveted Global Disruption Award from Innovate UK. The competition was one of the UK government’s first business responses to the Corona virus outbreak and had an unprecedented 8600 applications with only 800 winners across the UK. The award’s purpose is to fast-track the development of innovations borne out of the crisis whilst supporting the UK’s next generation of cutting-edge start-ups.

In March 2020, Biscuit Tin founder Sheila Hogan managed to fight off stiff competition by winning the Fintech and Cyber Security category of the AccelerateHER Awards. The competition is run by Investing Women as a celebration of female founders and their potential to grow their companies and scale internationally. The prize is an international business building mission to California and Berlin where Sheila will have the opportunity to meet with some incredible investors and advisors for Biscuit Tin.

In October 2020, Biscuit Tin made it into the Top 15 of Business Cloud’s Scotland Tech 50 Innovation Ranking. Securing the ‘lucky’ 13th place within a year of launching our digital platform was a great achievement. Scotland Tech 50 shines a light on companies of all sizes doing amazing things with technology.

Our Team

Sheila Hogan

Sheila Hogan

FOUNDER AND CHIEF EXECUTIVE OFFICER

Sheila has over 20 years’ experience running and designing multiple businesses and providing consultancy as a Business Architect. She is a passionate, visionary leader who makes change happen.

Richard Angel

Richard Angel

CHIEF PRODUCT OFFICER

Richard acts as our Chief Product Owner and Digital Specialist developing and delivering our digital marketing and customer engagement plans. Richard runs a digital consultancy advising businesses about how to make effective use of digital channels, technology and data.

LARA MOLONEY

Lara Moloney

BUSINESS DEVELOPMENT SPECIALIST

Lara has over 20 years of experience in sales, marketing, and advertising, working with a cross-sector of clients. Lara brings strategy and structure to sales for Biscuit Tin, balancing current sales ambitions against plans for future growth.

Andrew Stevenson

Andrew Stevenson

FINANCE SPECIALIST

Andrew is a senior finance professional with more than 3 decades experience. More recently he has focused on a mix of VC / angel funded technology SME companies and family businesses.  Supporting these companies with day to day financial management, equity / debt fundraising and a range of financial and operations support services.

Struan Robb

Struan Robb

BUSINESS DEVELOPMENT EXECUTIVE

Struan is currently a finance student at the University of Strathclyde in Glasgow. During his spare time, Struan plays semi-professional football and enjoys travelling.

KAREN PORTEOUS

Karen Porteous

OFFICE MANAGER

Karen joined Biscuit Tin after working in the Life Assurance and Pensions industry for 34 years and has many years’ experience in administration, executive support and operations.  Karen also provides support to our Founder and Chief Executive Officer.

Our Advisory Board

Iain Mackay

Iain Mackay

Iain is a seasoned business technology leader and has led organisations in a variety of industries from start-ups to FTSE 250 companies. As well as directly building technology businesses, Iain was responsible for turning one of his companies, Intuitus, into Europe’s leading technology adviser for the Private Equity market. Iain currently holds a number of chair, non-exec and advisory roles in technology businesses.

Andy Robinson

Andy Robinson

Andy has a range of commercial experience positioning and selling complex software solutions. He was previously CCO at Cultivate, a bespoke software consultancy where he developed many successful relationships with enterprise, start up and government clients before leading their acquisition by Deliveroo. He has experience working with and advising early-stage software businesses around their product development, and as part of the engineering leadership team at hyper growth tech unicorn Deliveroo. A non-technical tech professional, Andy enjoys understanding complex problems and bringing great people together to solve them.

Matt Little

Matt Little

Matt Little is an experienced founding team member who has been through 4 exits (including co-leading 2 and technical lead for a third) and he now helps companies to scale faster and better. In the past 20 years, Matt has led product and technology divisions and teams in start-ups, scale-ups and global multi-nationals. He advises boards, founders and investors on technical and R&D matters and he performs technical due diligence (DD) on behalf of investors and management teams. Matt is also an active investor in early-stage tech companies, especially those who are focussed on SaaS (either B2B or B2C/D2C).

Where we are going

We envisage a future where everyone has a Biscuit Tin account. A world where we plan our end of life like we plan any special occasion, where planning is the norm. In the future people will be shocked if you don’t have your wishes neatly planned out and securely stored. Companies will differentiate their employee benefit packages with complementary Biscuit Tin subscriptions. It just makes sense to be organised.